A brand identity covers so much more than than your companies logo. It's a visual system that represents the personality of your company, a strong brand identity makes communication clearer and selling easier.

What makes a successful brand identity design?

1. Clearer communication

When your companies visual identity is recognisable, distinctive and memorable it's much easier for customers to differentiate you from your competition.

Making it easier for customers to understand your narrative leads to a deeper and more loyal connection with your customers.

2. Easier to sell

It doesn't matter if you're the CEO of a global corporation, a financial advisor or a start-up pitching a new business idea, everyone is selling.

A strong brand identity that communicates your companies core values and strengths will give you a strategic edge that makes selling far easier.

3. Adds value

The goal of every company is to always be adding value to its net worth. Your brand, or reputation is one of your company's greatest assets.

A strong brand identity will always help build brand equity by increasing recognition, awareness and customer loyalty. These things combine to make your business more successful.


5 questions to a better brand

  1. Is your brand identity relevant?
    Make a clear connection to your companies values and aspirations.
  2. Is your brand identity engaging?
    Make people feel confident and emotionally connected to your business.
  3. Is your brand identity consistent?
    Your brand identity should be applied in a way that keeps your message clear, whereever it's used.
  4. How is your brand identity perceived?
    Always communicate your values, reassuring customers they made the right choice.
  5. Does your brand identity look different?
    Amplify how different you are to your competition through design, making big ideas accessible.

The Brand identity success mix

Perception is everything

Even if your business has a product that's infinitely better than your competitors, and you have all the marketing material to back this up. It all counts for very little if your competitors brand identity is better.

Why you need my help

My name is Brian Terry and for the past 20 years I’ve been designing brand identities for startups and entrepreneurs all around the world. I’ve helped many go from a simple idea on the back of an envelope to a thriving business.

I decided to launch ReactorBrand as a way to give you a game changer solution, a lean way to accelerate your business success through a better brand identity.

You'll see how I've helped others create successful brands with the portfolio examples on this page.

My clients have included:

The Brand Identity Advantage

Now that you've seen why a better brand identity is a critical part of your business it's time to take action.

The fact of the matter is your brand identity has to plant itself in the hearts and minds of your audience to succeed.

To help you revitalise your brand identity, (or create a new one from scratch) I've put together a complete brand identity process called "The Brand Identity Advantage".

You'll not find anything like this anywhere.

Here's everything you'll receive:

  • Logomark design
    Gives your business a clear advantage
  • Examples showing your brand identity in action
    You can see how everything works
  • Brand identity guidelines
    Keeps everyone on the same page
  • Custom designed website
    Engages your customers with a compelling experience

Success is in the air

Maria Veloso
Author, Web Copy That Sells

“I specialize in writing Web Copy That Sells. But when it comes to creating “brands and websites that sell” you need to talk to Brian right away!

He’s a genius at making your online marketing come alive and immediately grab your website visitors attention – at the most economical price I’ve seen!  Brian offers hands-down the best value on the Web!

Matt Gill
Hustling & Overachieving, Inc.

“Brian is the ONLY branding designer I know of who totally gets marketing. I recommend that you work with him right now and benefit tremendously!

I have no doubt in my mind that you’ll see an increase in sales and conversions just like we did at Nitro.
I have absolutely no hesitation in saying Brian is the best branding designer south of the North Pole.

Scott Krech
Profitable Marketing Solutions, LLC

“Your turn around time was super fast… Thanks again for making this such a painless and pleasurable buying experience.

Anyone who doesn’t use ReactorBrand is CRAZY because they’re costing themselves money they could be putting in the bank! 

I recommend you at every opportunity"

Logomarks designed to perfection

Every logomark I design goes through a rigorous multi-stage design process that can last from 1 to 3 days. This ensures your logomark design fully represents the values and aspirations of your business.

The design approach I take is always with simplicity and flexibility firmly in mind. I want your logo to not only be distinctive and memorable, but also easy to use and apply across all your marketing. This gives your overall brand a solid foundation to build upon long into the future.

Getting all the details dialed in at this early stage gives your business a logomark design that's a high value, long-term business asset.

Above: The FocusLab identity design process I follow with every new branding project.

Branding in action

With every Brand Identity Advantage package I also present you with visual mock-ups that show you what's possible when you apply your logomark to different marketing materials. Below are some examples showing how I've applied logomarks as part of complete brand identity design systems for other clients.

Protect your brand

There’s no doubt about it, your brand identity is an extremely valuable business asset. With this firmly in mind I also give you an 11 page brand identity guidelines PDF.

Consistency in the way your brand identity is applied is everything. Use the wrong colors or fonts and potential customers and clients will think you're someone else.

In short, a poorly executed brand and visual identity is the quickest way for your business to fail with it's brand.

Give this brand identity guidelines document to any print or web specialist you bring on board and they'll know exactly how to apply your branding.

The guidelines for your brandmark logo are divided into 5 sections: Logo specifics, Typeface details, Color specifications, Logo styles and Logo best practices.

All the guesswork for anyone working with your brand identity will be firmly removed.

Share your logomark

As soon as your brand identity project is completed I'll give you a zip file containing your new logomark in these widely used formats:

  • AI
  • PSD
  • EPS
  • PNG
  • JPEG

You’ll easily be able to apply your brand in just about any medium from large scale exhibitions to the smallest piece of promotional merchandise. In both RGB and CMYK.

Don’t forget, when you distribute your logo I recommend also including a copy of your brand identity guidelines. This ensures consistency and avoids any unpleasant surprises when others apply your brand identity.

Brand identity success steps

Every brand identity project requires a unique combination of investigation, strategic thinking, creative design and project management. So for this reason I follow these 5 steps with every brand identity I create... 

Write here...
Alina Wheeler Quote

Take your brand online

Your brand identity is so much more than your logo. Your brand is a collection of memorable touch points and experiences that give you a competitive edge.

And there’s no better way of expressing the personality of your brand than through a website.

I combine my website design skills with marketing and business savvy, along with decades of online experience to help drive business your way with a custom website.

I’ve worked with high-tech start-ups, Fortune 500 companies, authors, speakers, inventors and other successful startups. So you’re in exactly the right place.

The custom design of your new website will fit your brand identity design like a glove.

All you do is provide us with the words to include.

If you need a copywriter, content marketing specialist or a great photo library we can help you with this too.

The site I design for your startup is a fast loading, 5 page brochure style website which includes a blog and social media integration. It’s also mobile compatible.

I’ll be happy to walk you through the best options available if you’d like to add ecommerce functionality, or just need more pages beyond the 5 that are included.

You’ll be in full control of your website so you can make any changes or adjustments needed after your site is live.

All the websites I build are on the ultra reliable and flexible SquareSpace platform.

Unlike WordPress there’s no messing around with constant plugin updates, upgrades, server compromises and flawed themes.

Your website includes 1 years hosting and tech support with SquareSpace and 1 month of free updates by my. This allows me to fine tune your site after it goes live helping you optimize your results. 

Building on my solid web design foundation, I have the experience and expertise to create a truly customized website for your business, including a wide array of add-ons to address every need. 

Proven track record


Pat Marcello
SEO & Digital Marketing Consultant

“Brian Terry is one of the best graphic designers in the business. His work is visually pleasing and technically perfect. I would recommend him to anyone who needs an amazing website design”

David Mattingley
Advocacy Manager, Microsoft

“I came to Brian with a idea, he then took this idea and created a unique website. Throughout all stages he would share his design ideas and work with me to improve the overall marketing strategy. I would thoroughly recommend him, he is a true visionary with unique ideas.”

Terry Dean
Internet Marketing Coach

“I was so impressed with Brian’s work that I hired him to do 14 projects for me. They all looked wonderful and I couldn’t recommend him any higher! He was a pleasure to work with… and you don’t get to say that often.”

“Seize this opportunity to transform your companies image into a compelling customer experience”

The Brand Identity Advantage

You'll receive the following:

  • Logomark design (brand identity)
  • Demonstration of brand identity in use
  • 12 page brand identity guidelines
  • Custom designed 5 page brochure style website with blog and social media integration
  • Hosting and tech support with Squarespace for 1 year on their "Business" plan
  • Professional email from Google
  • $100 Google AdWords credit
  • 1 month of website design and content updates

The Brand Identity Builder

You'll receive the following:

  • Logomark design (brand identity)
  • Demonstration of brand identity in use
  • 12 page brand identity guidelines

* A 50% deposit is required before work commences. Please contact me if you have any questions.


Questions and answers

What's happens after I've placed my order?
You'll receive a PDF with full instructions about what do to next. It's a very easy and straight forward process that leads to you receiving a brand identity that you'll love.

How long does it take for you to create a brand identity?
Great question, it usually takes about 4 to 6 weeks from start to final delivery.

This largely depends on how quickly you can provide the information needed to both design your logomark and create your website. Creating a brand identity is very much a collaborative process.

What if I don't like the designs you created?
I guarantee that if for any reason you don't like the brand identity design I create I will continue to develop the design until you're fully satisfied.

Do you include website hosting?
Yes, because everything is built on the SquareSpace platform you'll also receive 1 years worth of hosting with them. All you need to supply is a domain name.

Can I edit my new website when it's complete?
Yes, your website will be very easy to manage and update whenever needed.

I also need other marketing materials designed and produced, can you help?
Yes, most definitely. I would be happy to provide you with a custom design quote for any other marketing materials you might need.

I have more questions to ask, how can I contact you?
Great! you can get in touch with me here and I will do my best to help.