Branding for architects
Who else wants to attract more high value clients to their practice through smart, idea-driven brand strategy and design?
All the branding projects you see above are case study examples of the strategic rebranding framework we use to consistently solve 3 of the biggest problems architects face:
Frequently having to justify project fees
Being sidelined or undercut on price
Being seen as an easy to replace commodity
I’d like the opportunity to show you how a strategic rebranding of your practice can solve all of these things and more. But first, I have a question to ask.
How strong is your brand?
Believe it or not, no one wants to admit their firms brand has lost focus. But it’s more common than you might think, and no one is immune to the pitfalls of an unfocused brand. Often it’s a lack of vigilance that gets the firm into trouble.
In a race towards expanding market reach or adapting to marketplace changes, the temptation to diversify and adapt leads many firms astray with their branding, leading to the consequences suffered by the 3 problems mentioned earlier.
Bottom line is, it doesn’t matter if you’ve lost focus by forgetting who you are, what you stand for or who you serve, the consequences are the same. Your firms branding is stopping your practice from attracting more high value clients and projects.
Take this quick test now to discover just how strong your brand is and if it’s time for a refresh: