Are you ready for a brand refresh?
Believe it or not, no architect wants to admit their firms brand has lost focus. But it’s more common than you might think, and no one is immune to the pitfalls of an unfocused brand. Often it’s a lack of vigilance that gets the firm into trouble.
In a race towards expanding market reach or adapting to marketplace changes, the temptation to diversify and adapt leads many architects astray with their branding.
Bottom line is, it doesn’t matter if you’ve lost focus by forgetting who you are, what you stand for or who you serve, the consequences are the same. Your firms branding is stopping your practice from attracting more high value clients and projects.
Find out where you stand with a free 45 minute brand strategy session and we’ll evaluate your brand positioning to determine the best course of action. We’ll discuss the issues and challenges you’re facing, and if they can be resolved through a brand refresh you’ll be given a clear path to follow.