Helping luxury and aspirational brands attract their ideal customers through smart, idea-driven brand identity design


Jensen Motors

Branding/Web design
Cars are a real passion of mine, so I decided to resurrect this historic British motor sports brand with a new visual identity. All the way through this project it was important for every touch point to have a clear respect for the brands past, yet remain clearly focused on the future. 



OutVeo is a web based project management software application I created out of a need for a better more efficient way of managing outsourced workers. This evolved into a commercial product I developed and successfully marketed for several years. The clean lines of the brand identity extended into the user interface design adding tangible value and ease of use to the overall user experience.


ALB Watches

Brand redesign/Brochure design/Web design
This self-initiated rebranding of a luxury Swiss watch start-up led to this smart, simple and bold visual identity. Expressing their attention to design detail and manufacturing quality was paramount, so I used this opportunity to give the brand a new visual identity that fully captures this at every point of contact.