Helping luxury and aspirational brands attract their ideal customers through smart, idea-driven brand identity design


Fosters Architects

Fosters is an architectural practice founded in 1993 with a mindset anchored in modernism. They engage in creating a variety of high quality structures and spaces that merge with carefully considered detailing. In response to a company wide restructuring and expansion, the practice needed to develop a new and dynamic brand identity that would better reflect their design philosophy. This was delivered through a simple geometric brand identity system that easily adapted to it’s environment.


Jensen Motors

Cars are a real passion of mine, so I decided to resurrect this historic British motor sports brand with a new visual identity. All the way through this project it was important for every touch point to have a clear respect for the brands past, yet remain clearly focused on the future. 



OutVeo is a web based project management software application I created out of a need for a better more efficient way of managing outsourced workers. This evolved into a commercial product I developed and successfully marketed for several years. The clean lines of the brand identity extended into the user interface design adding tangible value and ease of use to the overall user experience.


ALB Watches

This self-initiated rebranding of a luxury Swiss watch start-up led to this smart, simple and bold visual identity. Expressing their attention to design detail and manufacturing quality was paramount, so I used this opportunity to give the brand a new visual identity that fully captures this at every point of contact.


Birmingham Museum of Modern Art

The brief was to create a brand identity for SPACIAL, an exciting new exhibition for artists whose work is influenced by contemporary architecture in the UK. We created three poster designs that become integral parts of the visual identity scheme easily working at both small and large scales. The typographic treatment reflected the theme of architecture in its Bauhaus influenced structure and use of space.