Birmingham Museum of Modern Art

Branding/Web design
The brief was to create a brand identity for SPACIAL, an exciting new exhibition for artists whose work is influenced by contemporary architecture in the UK. We created three poster designs that become integral parts of the visual identity scheme easily working at both small and large scales. The typographic treatment reflected the theme of architecture in its Bauhaus influenced structure and use of space. 


At larger scales it was important that the typography didn't over power, but instead support the aesthetic quality of the work being shown in a sympathetic and integrated way.


The flexibility built into the brand identity system allowed it to work across a wide variety of applications including a hardcover book that showcased each artists work.


Scope of work


Discovery and strategy
Baseline evaluation
Competitive analysis
Ideal customer profiling

Branding services
Brand strategy
Visual identity
Marketing materials
Additional brand assets


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