Williams Rawn Architects*
Williams Rawn was recently founded by John A. Williams and Paul Rawn in 2015 following individual careers in teaching and practice both in the UK and the US. Based in San Francisco the practice now has clients in 5 countries including 1% of the Fortune 500. However their research prior to engaging with us uncovered that their brand was not performing to it’s full potential and attracting the level of clients they would like to be working with.
The main challenge surrounded the fact that, when the practice launched their branding was ill-considered, it lacked focus and direction. Now they had reached a point where they had to improve how the market perceived them if they were to attract better clients with bigger more profitable projects. The only way to achieve this was by investing in an extensive rebrand.